1.there is a relationship between the lyrics and visual.Visual contradicts,amplify or relate to music video.
2.there is a relationship between the music and the visual.Visual contradicts,amplify or relate to the music video
3.genres are complex and diverse in terms of music video style and iconography
4.record companies demand close-ups of main artists or vocalist
5.voyeurism is present in the music video,especially in systems of looking and women
6.intertextually reference to other texts
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